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Olay To Fight Bias ‘Hidden’ in Beauty Algorithms

#DecodetheBias campaign with Joy Buolamwini is launching during National Coding Week.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble’s Olay brand is further extending its work to end bias, this time by working to eliminate bias in coding and encouraging more females to enter computer science though its new #DecodetheBias campaign. The new initiative, announced this week during National Coding Week, is part of its #FacetheSTEMGap commitment. Algorithms act as digital gatekeepers deciding who gets hired or who gets access to healthcare, often giving undue preferential treatment—another effect is that al...

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